User Research Experts | Mad Development

USER RESEARCH

Our User Research Practice solves tough problems through customer research

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USER RESEARCH & PERSONA DEVELOPMENT

We help design websites & applications that reflect an understanding of the people using them

In order to validate the proper approach for a project, often times, it's important to conduct specific customer research to validate our initial ideas. We interview your actual customers, potential customers and market leaders to determine the proper positioning, communication strategy and execution for your project
Research
Too many experiences are built without speaking to the actual audiences that your business serve. We insist our project start with foundational research that matches audience expectations with our client's deliverables. Our research validates decision making, hastens execution, saves time & money, and focuses offerings & communication.
Strategy
Our strategic services drive the organizational change needed for our clients to stay ahead of their competitors and exceed the needs of the audiences they serve. For over 15 years we have provided marketing, digital, content, and product strategies that blend proven methodologies with today’s best business practices.
Content
Information can either be a wedge to engage your audience or a barrier to accomplish their online goals. We work directly with our clients to help sift through their content ecosystem offering a realistic approach to tame their content and provide the most relevant information for their audiences.
Design
The wrong design can alienate audiences and distract them from the information they need. Our design methodology pools over 30 years of digital and interaction knowledge to create products, apps, and digital experiences that balance audience needs with your organization’s goals.

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ON US

We'd love to determine if we're a good fit for you. We'll schedule a time to hop on the phone to discuss your objectives and determine if we can add value to your project as well as provide free advice and guidance.

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RETURN ON INVESTMENT

Any project we undertake needs to provide more business value than cost. We identify and quantify what needs to occur in order for your project to be a financial success. Let us help you back out a potential project to identify & determine profitability.

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Rescue Projects

We are experts at succeeding where others fail. We have extensive experience rescuing client projects where a current team either failed or wasn't making the mark.

But, you don't have to take our word for it

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Do you have a project in mind? Get in touch

WE ARE THE RIGHT PARTNERS FOR YOUR PROJECT

Decades of Experience

We are senior level experienced practitioners. This experience is critical in developing solid, time-tested quality solutions.  We pride ourselves in our experience and ability to expertly execute your requirements.

Personal Attention

We thrive on client interaction and transparency. We're incredibly responsive.  If you need us, we're here. We over communicate and ensure our clients and partners are informed on all timelines and deliverables.

Project Governance

Your enterprise deserves an experienced team that will take ownership from start to finish.  Our dedicated resources will become a trusted extension of your internal team.

Clients You know & Trust

We are trusted by some of the biggest brands in the world to build world class applications that create true business value.  We will challenge you and ensure the solutions we build will provide critical business value.

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Copyright 2017 by Mad Development
500 East Kennedy, Tampa, FL 33602
Ph:: 720-210-3951 info@maddevelopment.com