Our User Experience Design Practice focuses on understanding how users will want to interact with your website or application and then ensuring every interaction and transaction that occurs in that application is thought through and designed.
WHAT WE DO
This process begins with strategy. It begins by uncovering the objectives of the desired application and thinking through both sides of the equation - the user and the owner. During this process, we will identify the main audience targets and ensure our marketing initiatives meet their needs.
When we merge the desires of not only the client, but the user, we are able to build a highly successful, highly transactional user experience that solves the needs of both the all required parties.
We strongly believe that the main objective of every single website is to drive transactions, whether it be conducting a search, downloading a white paper, making contact or actually purchasing an item.
HOW WE DO IT
Once we have identified both users requirements, we will begin developing the information architecture and user experience for the project. This takes the form of live, click-able html prototypes that allow the client to click through a representative view of the application. This ensures all required information is present, click-through actions are clearly defined and we can achieve our objective of clearly generating the transactions that determine success.