Dotnetnuke SEO Case Study: Since1910.com
Strategy
After completing the design and build of
Since1910.com, a 5th generation family owned jeweler, Since1910.com came back to Mad Development to procure our
search engine optimization and internet marketing program.
We began deploying our search engine optimization services at the site's launch on January 1st, 2009.
The Objective
- Drive highly qualified traffic to through several channels including organic search, pay per click, highly targeted referral links, internet marketing programs programs and blog links
-
Optimize Since1910.com's Adwords program to reduce the bounce rate, increase the click through rate and increase conversions.
-
Achieve a high CTR Through creating relevant ads to relevant pages in order to increase conversions and reduce PPC costs.
-
Through the optimization of their Adwords campaign, ultimately reduce cost per click for PPC to what is believed to be the lowest rate possible.
-
Acheive first page organic rankings in Google for their main bridal designers, prior to expanding to more general terms like "eternity rings" , "wedding rings", "designer engagement rings", and "Tacori"
The Results
- Since1910.com ranks on the first page of Google for all keywords we optimized the site for, many in the top 5. This includes: Tacori, Henri Daussi, Precision Set, Vatche, Martin Flyer, Scott Kay and Diana in addition to eternity rings, custom eternity rings, cushion cut engagement rings and more.
-
Since1910.com's PPC costs are 80% below industry average for the same keywords.
- Since1910.com has increased its backlink profile from 30 links in 2009 to over 600 in 2011.
- A few of Since1910.com's competitive Adwords campaigns achieve a click through rate of 17%
- Since1910.com has a monthly average of 125,000 Unique Visitors and approximately 1 million page views per month.
-
Sales have increased its' sales 100% year over year.
View the live site -
Since1910.com 