SEO Website Audit

Our search engine optimization process begins with a current site analysis.  We run your site through a series of diagnostic tests to determine it's current state, areas for improvement and key focus areas.

The Deliverables for this Phase 1 of our process include:

• Keyword Analysis
• Page Title Analysis
• Meta Tag & Description Analysis
• URL Analysis
• Site Structure Analysis
• Link Analysis
• Blog Mention Analysis
• Google & Yahoo Mentions Analysis
• SiteMap Analysis
• Social Media Analysis

Keyword Analysis

The essence of any proper seo campaign is to begin with the proper strategy.  Too often, clients are trying to optimize their sites for the wrong key terms.  Our analysis will uncover actual search volumes, competitive analysis, avg. cost per click, and difficulty to rank for particular keywords to ensure the proper selection of keywords.

Page Title Analysis

There is a necessary formula to building well optimized pages.  It all begins with the proper page title as a key anchor to helping to tell the search engines what this page is about.

Meta Tag & Description Analysis

Also important is the meta tag and descriptions.  We have tremendous experience in developing the proper meta tags and descriptions.

URL Analysis

This one isn't a mystery, but still very important.  We will ensure your URLs and URL structure is properly and logically constructed.

Site Structure Analysis

Believe it or not, when optimizing your site for google, yahoo and bing, you are essentially following a series of rules set forth by these search engines.  Our mission is to enable your site to be seen properly and in its full capacity.  In order to do so, we need to follow the rules.  This includes your robots.txt file, google base and yahoo shopping feed, dynamic sitemap, .xml sitemap, and identification of any additional issues through google webmaster tools.

Link Analysis

How many people are currently linking to your site, including interior and deeper pages.  Link Development is a fundamental component of any successful SEO strategy and execution.  Before we can develop a link development/acquisition strategy, we must start with a baseline of the current situation.

Blog Mention Analysis

Blogs, Social Media, and Content Syndication are extremely important to your seo viability.  Let's see how your blog is currently performing and develop a strategy to improve readership, syndication and traffic generation.

Google & Yahoo Mentions Analysis

As more real time results are filtered into google's search, it's important to develop a social media strategy that will receive the mentions, postings and re-tweeting that google is beginning to include in their first page results.  A review of the current standing of these mentions is used as a benchmark.

SiteMap Analysis

Let's show your website to the search engines in your best possible light.  A logical, properly organized sitemap will provide an additional avenue for the robots to view your site.

Social Media Analysis

Mad will look at your current social media presence and make recommendations for social media development.