Objective
H.L. Gross Jewelers came to Mad Development to build a large scale custom ecommerce application to sell GIA certified diamonds and designer settings. They wanted to be able to update every aspect of the website, while still upholding an extremely custom work flow, design requirements and search engine optimization.
Solution
Mad Development built a website that accepts a spreadsheet of 60,000 diamonds every morning - addresses over 20 business rules and determines what is available to search. They are able to alter any single aspect of their website, including the mark up percentages on specific sets of stones or individual products. The site is completely updatable and provides H.L. all the tools they need to keep this site up to date on a daily basis.
Mad is also currently responsible for all aspects of search engine optimization for this website including: site structure and set up, Google friendly URLs, blog integration and development, link acquisition, PPC Campaigns, social media development, content development, analytics analysis, webmaster tools and too many other elements to list.
This website is on the cutting edge of dotnetnuke technology.